[Grovenet] Have you seen this?
Eric Canon
canonmetals at yahoo.com
Tue May 2 20:30:35 PDT 2006
I think I have seen this before, certainly
something like it, but it's still amazing. Below
is some back ground information. But it's
better to watch it first I think.
http://www.albinoblacksheep.com/flash/honda.php
And you thought those people that set up
roomfulls of dominos to knock over were
amazing...
There are no computer graphics or digital tricks
in the film. Everything you see really happened
in real time exactly as you see it.
The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work.They
would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By
the time it was over, they were ready to change
professions.
The film cost six million dollars and took
three months to complete including full
engineering of the sequence. In addition,it's two
minutes long so every time Honda airs the film
on British television, they're shelling out
enough dough to keep any one of us in clover for
a
lifetime.
However, it is fast becoming the most downloaded
advertisement in Internet history. Honda
executives figure the ad will soon pay for itself
simply in "free viewings" (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives,
they signed off on it immediately without any
hesitation - including the costs.
There are six and only six hand-made Honda
Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of
them to make the film.
Everything you see in the film (aside from the
walls, floor, ramp, and complete Honda Accord) is
parts from those two cars.
The voiceover is Garrison Keillor. When the ad
was shown to Honda executives, they liked it and
commented on how amazing computer graphics have
gotten.
They fell off their chairs when they found out
it was for real. Oh. and about those funky
windshield wipers. On the new Accords, the
windshield wipers have water sensors and are
designed to start doing their thing automatically
as soon as they become wet. It looks a bit weird
in the commercial.
Copy the following URL into your browser.
http://www.albinoblacksheep.com/flash/honda.php
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