[Grovenet] Have you seen this?

[Geri]

Wow.  Fun ad!  Thanks for the background on it, too, Eric.

Geri

----- Original Message ----- 
From: "Eric Canon" <canonmetals at yahoo.com>
To: "grovenet" <grovenet at rdrop.com>
Sent: Tuesday, May 02, 2006 8:30 PM
Subject: [Grovenet] Have you seen this?


:I think I have seen this before, certainly
: something like it, but it's still amazing. Below
: is some back ground information.  But it's 
: better to watch it first I think.
: 
: http://www.albinoblacksheep.com/flash/honda.php
: 
: And you thought those people that set up 
: roomfulls of dominos to knock over were
: amazing...
: 
: There are no computer graphics or digital tricks
: in the film. Everything you see really happened
: in real time exactly as you see it.
: 
: The film took 606 takes. On the first 605 takes,
: something, usually very minor, didn't work.They
: would then have to set the whole thing up again.
: The crew spent weeks shooting night and day. By
: the time it was over, they were ready to change
: professions.
: 
: The film cost six million dollars and took 
: three months to complete including full
: engineering of the sequence. In addition,it's two
: minutes long so every time Honda airs the film 
: on British television, they're shelling out
: enough dough to keep any one of us in clover for
: a
: lifetime.
: 
: However, it is fast becoming the most downloaded
: advertisement in Internet history. Honda
: executives figure the ad will soon pay for itself
: simply in "free viewings" (Honda isn't paying a
: dime to have you watch this commercial!).
: 
: When the ad was pitched to senior executives, 
: they signed off on it immediately without any
: hesitation - including the costs.
: 
: There are six and only six hand-made Honda
: Accords in the world. To the horror of Honda
: engineers, the filmmakers disassembled two of
: them to make the film.
: 
: Everything you see in the film (aside from the 
: walls, floor, ramp, and complete Honda Accord) is
: parts from those two cars.
: 
: The voiceover is Garrison Keillor. When the ad 
: was shown to Honda executives, they liked it and
: commented on how amazing computer graphics have
: gotten.
: 
: They fell off their chairs when they found out 
: it was for real. Oh. and about those funky
: windshield wipers. On the new Accords, the  
: windshield wipers have water sensors and are
: designed to start doing their thing automatically
: as soon as they become wet. It looks a bit weird
: in the commercial.
: 
: Copy the following URL into your browser.
: 
: http://www.albinoblacksheep.com/flash/honda.php
: 
: 
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